TENOR: GIFs Against Friends
It’s a different kind of game, and it was inspired by all of the ways that people are using GIFs to express themselves.
Overview
In GIFs Against Friends, players kick off the GIF gameplay by sending a pre-selected or custom prompt to friends directly in Messages. Once they’ve received the prompt, up to 32 players can anonymously submit their choice for the most fitting GIF to the entire group. The group chat judge then selects the funniest, most relevant or undeniably accurate GIF and crowns the ultimate GIF champion. At the end of each round, the winning GIF is shared within the iMessage conversation for the whole group to see.
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Art Director
As Art Director on this project, I oversaw the work of other designers and 4 concept artists who helped craft the overall style and concept of the game. We also utilized an external vendor for the production of art assets that I managed.UX Director
As UX Director, I supervised the studio’s user experience process. Led a team of 2 UX designers through training, workshops and annual reviews. Collaborated with key leaders and stakeholders to understand business goals, target audience members and other factors that will impact their user experience approach. I delegated responsibilities to staff members to ensure the team stays productive, organized and efficient. -
Unity, Figma, Photoshop, Illustrator, After Effects, JIRA, SourceTree
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Art Direction, Concept Design, UI Design, Logo Design, UX Research, Wireframing, Rapid Prototyping, User Testing, Strategy, Unity Implementation, External Vendor Management
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iOS, Android
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This project took about 9 months to complete
